10 January 2017

Yahoo to rename itself "Altaba"



While Yahoo's core internet business was being sold to Verizon for $4.8 Billion, the remaining portions of the company left behind is renaming itself to Altaba Inc, which marks the sad ending of one of the most familiar brand names on the internet.

In a public filing with the Securities and Exchange Commission (SEC) on Monday, the company announced that after the planned sale of its core business to telecom giant Verizon, the leftover would change its brand name to Altaba.

Marissa Mayer to Leave Yahoo Board

The newly formed company will operate as an investment company, and only five board members will remain at the company including Tor Braham, Catherine Friedman, Eric Brandt, Jeffrey Smith and Thomas McInerney.

The rest of the company's board, including Yahoo CEO Marissa Mayer and co-founder David Filo, will step down from Altaba Inc. Mayer may be appointed for a role in Yahoo's integration at Verizon.